What millennials need to succeed as entrepreneurs

What millennials need to succeed as entrepreneurs

60 per cent of millennials consider themselves entrepreneurs, and 90 per centre recognise entrepreneurship as a mentality.

By JACQUELINE OCHIENG

Millennials (also known as Generation Y) are described as people born between 1980 and the late 1990s.  This generation is tech savvy, their upbringing more characterised by a liberal approach compared to the generation before them and their life is fast paced. They are known to shift allegiance with ease and hence do not hold on to particular product usage or even stay in jobs for long periods. Unfortunately for them also, their entry into the job market is characterised by periods of rampant unemployment in many countries. Coincidentally, they are also termed the most innovative generation so far, a characteristic key in entrepreneurship.

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