Personal branding takes time, hard work, resilience, character and belief in self.
By WANJIRU KANG’ARA
“This is a very complicated world; it’s a very noisy world. And we’re not going to get a chance to get people to remember much about us. No company is. And so we have to be really clear on what we want them to know about us.” These are succinct words spoken by Steve Jobs to the Apple team. He was talking about the company’s brand marketing “Think Different” campaign, but in essence, he defined branding. Steve Jobs is a super brand, who like other global personal brands, lived ahead of his time. Coincidentally, he honoured these greats in the “Think Different” campaign.Read More