Your personal brand strategy in 9 steps

Your personal brand strategy in 9 steps

Personal branding takes time, hard work, resilience, character and belief in self.

By WANJIRU KANG’ARA

“This is a very complicated world; it’s a very noisy world. And we’re not going to get a chance to get people to remember much about us. No company is. And so we have to be really clear on what we want them to know about us.” These are succinct words spoken by Steve Jobs to the Apple team. He was talking about the company’s brand marketing “Think Different” campaign, but in essence, he defined branding. Steve Jobs is a super brand, who like other global personal brands, lived ahead of his time. Coincidentally, he honoured these greats in the “Think Different” campaign.

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Is it a ‘yes’ or ‘no’?

Is it a ‘yes’ or ‘no’?

By JOYCE KADUKI

In the traditional African setting, women were the primary caregivers in homes. They took care of children, the sick and the elderly, among a myriad of other household chores. This was in addition to shouldering activities outside the home like tilling the land. As a result, saying ‘yes’ to a wide range of requests came naturally to them.

Today, the world has changed. A lot of women now work outside the home, in addition to taking time to go to school and advance their careers.

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