Your personal br and strategy in 9 steps

W1

Personal br”” anding takes time, hard work, resilience, character “” and belief in self.

By WANJIRU KANG’ARA

“This is a very complicated world; it’s a very noisy world. And we’re not going to get a chance to get people to remember much about us. No company is. And so we have to be really clear on what we want them to know about us.” These are succinct words spoken by Steve Jobs to the Apple team. He was talking about the company’s br”” and marketing “Think Different” campaign, but in essence, he defined br”” anding. Steve Jobs is a super br”” and, who like other global personal br”” ands, lived ahead of his time. Coincidentally, he honoured these greats in the “Think Different” campaign.

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