In the middle of the class

W1

Ipsos study shows there are over 100 million middle class Africans who spend more than USD400 million a day.

By KAGENI MUSE

Who is the Kenyan middle class? Where do they live? Where do they shop or take their children to school? What do they drive? Do they even exist or are they just an overhyped trend by marketers eyeing a slice of the growing African market?

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