Trends can be identified through various data sources such as medical history, lifestyle choices, demographics and even driving habits to ensure a correct pricing structure.
By FRANCOIS VAN DYK
Every now and then, a new buzzword pops up which remains fashionable for a while but then disappears again. “Big data” does not appear to be one of these terms. Many executives, entrepreneurs and marketers have now adopted it as part of their jargon – but the reality is many use the term without knowing the true meaning of it. Wikipedia defines big data as a “broad term for data sets so large or complex that traditional data processing applications are inadequate.”Read More