Farming for the future

Farming for the future

For there to be advancement in farming, African farmers will have to embrace technology which will improve efficiencies.

By FRANCOIS VAN DYK

In a world obsessed with anything from the latest gossip on the Kardashians right through to Pokemon Go, it is very easy to forget the basics of human needs. Bread, vegetables, meat, sugar, milk, in fact whatever suits our taste, is something we get from the corner shop. We complain when prices rise, the kids refuse to eat their broccoli, we enjoy a nice steak now and again but it has become something we take for granted.

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How to transform insurance through big data

How to transform insurance through big data

Trends can be identified through various data sources such as medical history, lifestyle choices, demographics and even driving habits to ensure a correct pricing structure.

By FRANCOIS VAN DYK

Every now and then, a new buzzword pops up which remains fashionable for a while but then disappears again. “Big data” does not appear to be one of these terms. Many executives, entrepreneurs and marketers have now adopted it as part of their jargon – but the reality is many use the term without knowing the true meaning of it. Wikipedia defines big data as a “broad term for data sets so large or complex that traditional data processing applications are inadequate.”

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The evolution of PR measurement

The evolution of PR measurement

By FRANCOIS VAN DYK

Nairobi played host to the first World Conference on Public Relations in Emerging Economies (WCPREE) in November 2015. With more than 400 delegates from around 25 countries in attendance, it was a major event on the global communications stage. Hosted by the Public Relations Society of Kenya (PRSK) and its international partner, The Global Alliance for Public Relations and Communication Management, the event featured some of the world’s top minds on public relations and communications.

Global Alliance is one world’s biggest PR and communication management associations and institutions, representing 160,000 practitioners and academics around the world.

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Identifying the best social networks for your brand

Identifying the best social networks for your brand

In an era characterised by intense competition, it is important for brands to know how to engage their intended audiences

By FRANCOIS VAN DYK

Initially developed and used by small IT literate groupings in universities, the proliferation of technology and subsequent rise of mobile phone technology saw these first social networks growing exponentially, becoming part of everyday life within the space of a decade. Facebook, Google and others now know more about their users than the users themselves.

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