Smart interpretation of data is fast becoming a necessity. The onus is now on companies to leverage on this initiative to realise greater productivity.
By AUGUSTINE OMONDI
Various business organisations and small and medium enterprises across the world in various sectors are increasingly approaching the businesses from a customer-centric perspective, amassing infinite quantities of customer intelligence in the process. But harnessing this data deluge has been a huge challenge. Everyone is aware that big data brings excitement to the organisations but again not everyone is aware that big data sometimes fails to deliver the big insights that were hoped for. Rarely do firms tackle this topic. It would be of a massive benefit to identify a correlation that exist between the big data and the overall corporate performance, the kind of capabilities and investments needed, impact at stake and the most vital levers.Read More