The missing link to delighting your customers

The missing link to delighting your customers

VoC program can build closer connections with customers by giving them what they need, how they need it.

By ANGELA RARIEYA

 Be bold! Be brave! Be heard in the boardroom this year! Might a Voice of the Customer (VoC) program be the missing link to making delightful experiences for your customers a reality in your business?

Simply put, VoC refers to feedback customers give a business with regard to their experiences with the company’s products and/or services. This becomes invaluable data for businesses in helping them bridge the gap between customer expectations and actual experiences with their brands.

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