Clever ways to know YOUR COMPETITOR 

Clever ways to know YOUR COMPETITOR 

Gather information from companies’ websites, customers, surveys, conferences and social media to understand more about products and other environmental aspects for strategic purposes. 

By LIZZ WAMBUA

Competitive intelligence (CI) is the act of gathering and analysing information in order to gain knowledge on competitors, customers, products and other environmental aspects for strategic purposes.

Information is gathered from companies’ websites, customers, surveys, conferences and social media. Benjamin Gilad, a professor of business strategy and author, in his writing “Competitive Intelligence Shouldn’t Just Be about Your Competitors” says CI is a perspective on changing market conditions. This means identifying risks and opportunities early enough to allow the company adapt its strategy or in extreme cases, change it.

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How IT expert launched luxury fashion START-UP

How IT expert launched luxury fashion START-UP

Aprelle Duany describes herself as a nerd who adores fashion. Previously, an IT Auditor for one of the Big Four accounting firms in New York, she has degrees in Information Technology, media, as well as fashion. She pulls from her technical experience and approaches design and development from a problem-solving perspective.

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Towards a hallmark of innovation

Towards a hallmark of innovation

By KRIS SENANU

Last week, I had to re-new my insurance premiums and the journey begun from a call with the broker who asked that I take the car for valuation, after which he would send me the report. I would then be required to fill in some new forms, send the payment and wait another 48 hours to get my new sticker! This got me thinking about how very little has changed about insurance since I bought my first car 22 years ago. Actually, the only difference in the process is that my assistant is now able to pay using mobile money as opposed to queuing at the bank. If anything, the certificate was actually processed on the same day but the paper work seems to be a constant, or even more.

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Interest rate capping: Will it work in Kenya?

Interest rate capping: Will it work in Kenya?

Once the law comes into force, interest rates will drop to a maximum of 14.5 per cent given the CBR’s current standing at 10.5 per cent.

By MICHAEL WACHIRA

Kenya has 42 commercial banks, but the six largest ones popularly known as Tier One control 52.4 per cent of the entire industry. This leads to only a few banks controlling the market, just like any other economy across the globe. Banks act as middlemen through whom we deposit monies and get advances and loans. They make money from the differences between the rate which they pay the depositors and the one they charge the borrower. This difference is called the interest rate spread.

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Fun and love can lead to profits

Fun and love can lead to profits

Studies have proved that money is not the most important factor in employee motivation.

By DR FRANCIS FONDO

When the September 11 terrorist attacks took place in 2001, the American airline traffic tumbled by 20 per cent. The Industry went into a crisis mode. Airlines began to borrow money to cover cash drains arising from the reduced passenger traffic to the tune of USD3 million to USD8 million daily. Flights were cancelled and employees were laid off. Deliveries of new planes on order were cancelled as bankruptcy came knocking on the doors of every airline.

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The evolution of PR measurement

The evolution of PR measurement

By FRANCOIS VAN DYK

Nairobi played host to the first World Conference on Public Relations in Emerging Economies (WCPREE) in November 2015. With more than 400 delegates from around 25 countries in attendance, it was a major event on the global communications stage. Hosted by the Public Relations Society of Kenya (PRSK) and its international partner, The Global Alliance for Public Relations and Communication Management, the event featured some of the world’s top minds on public relations and communications.

Global Alliance is one world’s biggest PR and communication management associations and institutions, representing 160,000 practitioners and academics around the world.

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Capitalise on data for productivity

Capitalise on data for productivity

Smart interpretation of data is fast becoming a necessity. The onus is now on companies to leverage on this initiative to realise greater productivity.

By AUGUSTINE OMONDI

Various business organisations and small and medium enterprises across the world in various sectors are increasingly approaching the businesses from a customer-centric perspective, amassing infinite quantities of customer intelligence in the process. But harnessing this data deluge has been a huge challenge. Everyone is aware that big data brings excitement to the organisations but again not everyone is aware that big data sometimes fails to deliver the big insights that were hoped for. Rarely do firms tackle this topic. It would be of a massive benefit to identify a correlation that exist between the big data and the overall corporate performance, the kind of capabilities and investments needed, impact at stake and the most vital levers.

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The cloud is the limit

The cloud is the limit

Cloud computing has become a business critical issue that no IT leader can reject it

By JOHN OREDO

In a Microsoft memorandum of October 30, 2005 titled Internet Software Services,Bill Gates reminded Microsoft’s top managers and engineers that utility computing threatened to destroy its traditional business. Bill Gates warned that software was no longer something people need to install in their computers, but a utility supplied over the internet. Coincidentally, in the same year, Google was building a large data processing plant in Dalles, Northern Oregon. These two events ushered cloud computing into the public and business domains. Since then, cloud computing has become a business critical issue that no IT leader today can reject it.

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The working millennial

The working millennial

Employers are increasingly faced with the challenge of retaining talent and developing careers

By BOB PATERSON

Pew research estimates that in 2015 the Millennials, those born between 1981 and 1997, will exceed the Baby Boomers (those born just after World War II (1946-1964)) in North America and Europe. Some demographers parcel up ‘generations’ of people based on what they think are common characteristics. Currently, there are six different generations, the Greatest Generation born before 1928, the Silent generation born between 1928 to 1945, the Baby Boom Generation born between 1946 and 1964, Generation X born between 1965 and 1980 and the millennial generation born between 1981 and 1997.

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