Identifying the best social networks for your brand

Identifying the best social networks for your brand

In an era characterised by intense competition, it is important for brands to know how to engage their intended audiences

By FRANCOIS VAN DYK

Initially developed and used by small IT literate groupings in universities, the proliferation of technology and subsequent rise of mobile phone technology saw these first social networks growing exponentially, becoming part of everyday life within the space of a decade. Facebook, Google and others now know more about their users than the users themselves.

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