Next President can boost Kenya`s growth by supporting SMEs

Next President can boost Kenya`s growth by supporting SMEs

The party that wins Kenya’s General Election has an opportunity to supercharge economic growth by adopting policies that help Small and Medium Businesses.

By SAMMI NDERITU

The party that emerges the winner of Kenya’s general election, to be held on 8th August 2017, has an opportunity to supercharge job creation and economic growth by adopting policies that help Small and Medium Businesses to thrive. That’s according to Nikki Summers, the Regional Director for Sage in East Africa. She says the next government will have a strong framework and foundation to build on, following years of State investment in creating an enabling environment for entrepreneurs and business builders.

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How your body COMMUNICATES

How your body COMMUNICATES

Talking to people with arms folded gives the impression that you are bored, disinterested or uncomfortable and is a major closed gesture. 

By DEREK BBANGA

Body language is crucial in creating a positive impression and achieving your business goals. Additionally, being able to read the body language of others is an advantage. We reveal a lot about our attitudes, emotions and motives by the way we hold our bodies.

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CHANGING LIVES one girl at a time

CHANGING LIVES one girl at a time

Joseph Gichunge, Director, Jazza Centre, is in the business of training domestic managers and leasing them to households. He narrates his story to SAMMI NDERITU.

In 2013 and having just become parents, my wife, Leah and I were having challenges getting a domestic manager (DM). It was frustrating as we kept changing one after the other. We wondered if there was a place that trained them so that we could get a professional one who was ready to work. I started looking at the business model of security guards’ companies and got an idea. What if someone could bring the girls together, train them and lease them out?’ I imagined a situation where I could provide such a quick solution. This kind of thinking gave birth to my business, Jazza Centre.

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Keep it NATURAL

Keep it NATURAL

Michelle Ntalami, CEO and Founder, Marini Naturals has developed products to cater for women with natural hair. She has managed to create, grow and build the brand in Kenya, Africa and beyond.

By MURUGI NDWIGA

What made you venture into the world of entrepreneurship?

From my childhood, I have always been fascinated by the idea of creating things from scratch. I have never been so great at following the norm. My inquisitive and creative mind questions everything. So naturally, I feel drawn to business as I get to create things from the very beginning, determine its journey, and literally my own success. It fascinates me.

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How IT expert launched luxury fashion START-UP

How IT expert launched luxury fashion START-UP

Aprelle Duany describes herself as a nerd who adores fashion. Previously, an IT Auditor for one of the Big Four accounting firms in New York, she has degrees in Information Technology, media, as well as fashion. She pulls from her technical experience and approaches design and development from a problem-solving perspective.

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Towards a hallmark of innovation

Towards a hallmark of innovation

By KRIS SENANU

Last week, I had to re-new my insurance premiums and the journey begun from a call with the broker who asked that I take the car for valuation, after which he would send me the report. I would then be required to fill in some new forms, send the payment and wait another 48 hours to get my new sticker! This got me thinking about how very little has changed about insurance since I bought my first car 22 years ago. Actually, the only difference in the process is that my assistant is now able to pay using mobile money as opposed to queuing at the bank. If anything, the certificate was actually processed on the same day but the paper work seems to be a constant, or even more.

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Five ways to take charge of your life

Five ways to take charge of your life

By JOYCE KADUKI

Every once in a while, we get to a point where we feel as if we are losing control of demands in our lives. Sometimes, it seems someone has taken over the driver’s seat, and we are right at the back, looking on helplessly at the speed and direction our lives are taking, yet being unable to do anything about it. It is a moment of powerlessness where we operate in reactive mode.

A situation like that is not sustainable. The question is, how does one end up there? Even more important, what should one do to retain or regain control of their life?

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The dilemma of managing four generations in the workplace

The dilemma of managing four generations in the workplace

By TABITHA AREBA

For productivity to be alive and well in any organisation, there are some key factors that employers need to focus on.

There is a new problem at the workplace and it has nothing to do with salary increment, flexible working hours or downsizing. For the first time in the corporate world, four generations are working together and they seem to have fundamental differences in the way they look at things. We have the Baby Boomers, Generation X, Generation Y and Generation Z. With this reality, there is a huge dilemma on how businesses can ensure optimal productivity. The 2016 KIM Corporate Breakfast brought together HR experts to look into this dilemma and how to get it right. In Kenya for example, 75 per cent of the population is below the age of 35 years, meaning that policies and processes in most organisations suit only 25 per cent of the population.

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New trends in sports marketing

New trends in sports marketing

 Sports marketers need skills for integrating different elements of social media such as tweets, blogs, wall posts, and chats.
 “Broadcast messages are as effective as direct messages when marketing fun products but not when marketing useful products,” Christian Shulze and colleagues.
By JOHN OREDO
Sam Fullerton and Russel Merz in a paper titled “The Four Domains of Sports Marketing” published in the journal “Sports Marketing Quarterly” trace the genesis of the term “sports marketing” to a story in the 1978 issue of the magazine ‘Advertising Age”. In that magazine, sports marketing is described activities of consumers and industrial products and service marketers who are increasingly using sports as a promotional vehicle. Sports marketing therefore, is the application of marketing principles in an effort to satisfy the needs of sports consumers and customers. It is a double pronged concept that means both marketing of sports and marketing through sports. Marketing of sports involves promoting sports products and services to a targeted set of consumers, while marketing through sports implies marketing an array of non-sports products to market segments that have a personal investment in sports entities such as athletes, events and teams.
There are three guiding principles to sports marketing. The first is to understand the sports marketing focus in terms of marketing of sports and marketing through sports. The second principle is about determining the nature of the product or service being marketed – are they sports or non-sports products and services. Lastly, determining the level of integration of sports within the marketing strategy. All these principles need to inform any sports marketing strategy, whether traditional or digital. In sports marketing today, it is important to note that the digital natives – that generation of citizens that have grown up taking for granted instant access to digital information – is entering the workplace and would be the greatest consumers of sports products and services. This generation, also known as the netizens, forms the mass market of tomorrow. The changes in consumer behaviour as epitomized by the netizens require marketers to rethink their marketing strategies in the digital domain. Digital marketing is poised to overtake traditional media given that they are “lean forward” as they require greater degree of interactivity compared to traditional media, which involves little interactivity and are therefore said to be “lean back.”

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A little courtesy goes a long way

A little courtesy goes a long way

 Human beings have an innate desire to be recognized, valued and appreciated for their worth and contribution.
 ‘A good leader, they say, is someone who can step on your toes without messing up your shine.’
By Muindi Kimanzi
The famous Dale Carnegie’s bestselling book, ‘How to Win Friends and Influence People’ alludes to different aspects of human relations in life and at the workplace. It emphasises goodness, courtesy and showing respectful behavior while relating with people. Such conduct bears tangible results and people tend to gravitate towards individuals that demonstrate these virtues. The book is an awesome read, full of aged wisdom and unconventional practices that signify the essence of courtesy at the workplace.
Generally, people wish to be cared for. Author John Maxwell observes that, “people don’t care how much you know until they know how much you care.” Human beings have an innate desire to be recognised, valued and appreciated for their worth and contribution. Statistics show that organisations that practice employee recognition and reward mechanisms have a low turnover of staff members compared to ones that don’t. “Organisations with recognition programmes which are highly effective at enabling employee engagement had 31 per cent lower voluntary turnover than organisations with ineffective recognition programs,” according to a 2012 report titled The State of Employee Recognition by Deloitte.
The four magic phrases
It is upon any company’s management and human resource department to institute such mechanisms as they end up benefiting staff as well as the organisation’s wellbeing. Since relating with staff is a day-to-day business practice, remember to use the four magic phrases of courteous expressions. These include; thank you, please, excuse me and sorry. It is much better when you can demonstrate the same with actions.
Carnegie points out in his book an exceptional figure, former US president, Harry S. Truman whose life was characterised by good interpersonal skills while relating with his staff members. For example, when the White House chef made him a cake for his birthday, he ate it and walked into the kitchen to say ‘thank you’ to the chef. This was such a unique move as the chef had served in the White House under many presidents but rarely received such appreciation.
On a different day while having dinner at the White House, Truman noticed that the pianist was having a slight challenge playing through the cords while pausing to flip the book in order to get to the next page and continue playing. Truman, who was also the host of the dinner walked up to the pianist and helped flip through the pages until the pianist was done playing. Such acts cemented his successful presidency and legacy.

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